Talent Development Services

Randy, Angela and Stan work with morning shows and other personalities to maximize their potential. The relationship starts with a market visit.

Market visits include:

• Station overview meeting with key management executives
• Research analysis and implementation strategies and recommendations
• Competitive analysis of other shows in the market
• How to position talent distinctively in the market
• Talent Development Workshop that includes:
  • Role and Character Development Process
  • Team Building
  • Planning and Preparation
  • Marketing Life Stages Priorities
  • Creating Memorable Content
  • Show Structure and Formatics
  • Show and Station Branding
  • Teasing Techniques
  • Audience and Content Recycling
  • Effective and Inexpensive Marketing Techniques
  • Arbitron -- How to Get the Best Ratings in Diary and PPM Worlds
  • Management and Sales Relations
  • Localization Techniques
    

  See a Sample of the RLC Talent Development Agenda

Ongoing Talent Development Services:

• Regular audio reviews and conference calls to support execution of the plan from the Talent Development Workshop.
• Bullet Points newsletter with ideas and insights for both management and talent.
• Audio excerpts of shows and features from shows from around the country to illustrate pertinent points and execution technique.
• Weekly Content Suggestions emailed to producers with the best ideas RLC hears each week in the United States and Canada.
• Client log in to website with access to The Randy Lane Company Content Library with audio examples of morning show features, station and morning show imaging. The RLC Content Library is constantly updated.
  
• Dispute Resolution – available to help resolve issues that come up, both within the show and between the show and management.
• Show preparation support:
• Show ideas with audio examples
• Insights and thoughts on key show elements
• Growth ideas
• Promo and copy ideas
• Networking with other shows