About Stan
Stan is a radio veteran of 25+ years with a career path that included positions as Morning Show Host, Program Director, Music Director, Sales Person, and Director of Operations. Having worked all ends of the aisle, Stan is able to provide insight into the different points of view for talent, sales and management.
Stan also shares the perspective of morning radio shows, having worked as the number one morning show host in Salt Lake City, Utah and Fargo, North Dakota.
He has programmed formats in Rock, Adult Contemporary, Soft AC, CHR, Modern AC and Classic Rock. Successes include WCMF in Rochester, NY, which was the highest rated Rock station in the country from 1987-1991.
In 1996, Stan moved to Austin, Texas where he took the CBS Radio group of stations from a rank of 4th place to 1st place with 12+, 18-34, and 25-54 Adults and Women.
Stan has always been into numbers, having graduated from the Arbitron University and worked with many industry research leaders.
Stan's fields of expertise include Talent Coaching and Management Relations, Programming Strategy, Effective Station Positioning, Effective Station Marketing, TSL Promotions, Arbitron Ratings Analysis, Arbitrends and Maximizer software, MusicMaster, and Selector.
Stan is also a Radio Television and Film major from the University of Texas and is working as an independent filmmaker.
What other people say about Stan
“Stan Main knows how to coach talent and realizes that creativity is key. His true talent lies in helping with the molding of the raw creativity into the next radio superstar. Stan Main is patient. He had to be to work with Rochester’s Brother Wease…TWICE”
—Steve “Steve-O” LaTart, Executive Producer The Dave Ryan in the Morning Show, 101.3 KDWB, Minneapolis, MN
"Stan has been working with our show…2 Guys Named Chris on WKRR…for about ten years. During that time Stan Main has gotten us focused on character development, benchmarks, and branding our show…and that has made all the difference. I give him total credit for any success we have had. Wait, did I say total credit? Scratch that…the suits will think they don’t need me.”
—Chris Kelly, Morning Show Host, WKRR, Greensboro, NC
“When you think you’ve got it all figured out, call Stan. Not a lot of buzz words, just practical direction and ideas that work. That’s why we’ve kept him around for almost a decade.”
—Jack Murphy, Morning Show Host, WKZL, Greensboro, NC
"In addition to having an intuitive sense of how to get results out of talent, Stan has an in-depth knowledge of the types of strategy and tactics needed to succeed in a PPM environment. This unique combination of not only knowing where you need to go, but how to help get you there makes him an invaluable asset to any programmer."
—Jeff Sottolano, Program Director, 94WYSP, Philadephia, PN
Stan is a deeply talented coach, with very different and complementary skills to Randy and Angela. He brings a unique and valued perspective and straightforward approach that most personalities welcome enthusiastically.
—Jeff McHugh