Rob Basile read my article in Radio Ink and had some valuable thoughts of his own to add. Here is the article I wrote, with Rob's additions below:

1. Set goals and celebrate victories: There are ways to measure growth other than ratings, so establish clear expectations -- digital, ratings, sales, etc. As a manager, it's up to you to communicate the goals to the point where every employee can repeat them back to you.

As news/talk stations shift to include more lifestyle and celebrity news to the menu of topics, producers, program directors and talent are all asking: “When is an entertainment story considered news?”

The short answer: If everyone is talking about it, then it's news, and you should be talking about it too. 

Has this ever happened to you? You are on the phone with someone like a co-worker, friend or business associate and after you say goodbye you say "I love you" (the way you end conversations with a loved one). Talk about embarrassing!

Take calls on embarrassing stories where listeners said “I love you” to the wrong person or someone said it to them.  Take the segment one step further and record and edit these ideas:

If you struggle with finding your voice and your humor in your writing, you’re not alone. Radio people, hired to talk on the radio, are now required to write too. Blogs! Status updates! Tweets! And you thought you were off the hook.

Write to Done,  a writing blog, posted tips on getting more humor in your writing. Many of the tips are parallel to what makes funny radio, and yet we read social media posts and blogs all the time that lack these basic elements.
Here are the tips, with my thoughts on them.

The McRib. Pumpkin Spice Lattes. The Little Mermaid. These products whip us into a collective frenzy because of their limited availability. You snooze, you lose. Use that same concept around podcasting your hottest features to win in PPM.

I've been fired, unexpectedly, what's the first thing I should do? 

Take a deep breath, relax and figure out a way to turn this huge negative into one of the biggest positives of your life. How easy that is to do is proportionate to the number of dependents you have. If you don't have any dependents, congratulations because this is seriously a huge opportunity to make your life better. You need to have some faith and not turn a bump in the road into a recurring nightmare.