If you were asked to define your personality brand in 3-4 words, could you do it?

The American Marketing Association defines a brand as a "name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."
   
The key word in this definition is distinct. Today everyone has an opportunity with social media to strengthen and distinguish their personality brand.

If I have learned one thing it’s that there are lessons everywhere.

Take a kindergarten Christmas concert for example. Have you been to one lately? The kids memorize their songs; they make their placards displaying greetings in other languages (Aloha! Konnichi wa!); they practice their line-up and stage entrance. The big night comes: the room is filled with parents wielding video cameras. The class hits the stage and, well, things aren’t perfect. A girl on one end dances to her own beat. A boy in the front holds his “Ciao!” sign upside down. The boy on the left refused to wear a white button-down like the others and instead has chosen a striped green rugby shirt.

Some things you can’t control no matter how much you practice.

Imagine next week you find out that Rick Dees, Scott Shannon, or (enter your own Radio Deity here) was going to be in town sitting in a hotel room listening to just your station, and your show.

What would you do differently to prepare? How much better would your show’s production value be? How hard would you work on your recycler promo? How awesome would your horizontal and vertical teases be? What would you spend more time on?