Newsweek published Steve Jobs’ playbook for managing the creative process at Apple in the form of ten commandments.

We’re always inspired by Steve Jobs’ thinking and innovation, and found these commandments relevant for radio (most of them, anyway).

Radio is in the business of audio. So why are many morning show podcasts neglected or difficult to navigate? Because we don’t take time to view our content from a listener’s perspective. Podcasts should serve both P1s and the casual listener (who you hope will become a P1 after listening to your awesome podcast). To create a podcasts page on your website that is listener-friendly, consider the needs of your listeners.

September 14, 2011
I had a GM once who reminded me every time we hired someone new that I needed to encourage them to come in with new ideas. And more importantly, I had to try to implement at least one of their ideas within the first month. He would ask: “Is it going to hurt us to do it?”  And if it wasn’t going to hurt us, then I was to do whatever I could to make it happen.

Channeling Ben Stein: “How many radio stations or morning shows are using any type of project management software to connect their teams for brainstorming, planning, collaborating, organizing and executing Ideas? Anyone? Bueller? Anyone heard of Basecamp? Anyone?” If you haven’t heard of BasecampHQ yet, you will.