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Books For Everyone On Your Christmas List

Posted by TheRandyLaneCompany

From Randy Lane:

Presentation Zen: Simple Ideas on Presentation Design and Delivery
by Garr Reynolds

You’ll never do a boring PowerPoint presentation again after reading this book! Reynolds demonstrates and illustrates how to communicate effectively in the boardroom, the conference room or on stage. You’ll learn to ditch the bullet points and communicate naturally with your personality and with clean slides.

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How Important Is Purposeful Storytelling?

Posted by TheRandyLaneCompany

by Cliff Dumas

How important is purposeful storytelling to the success of your show or presentation? Even one of the biggest airlines in the world, Air Canada, is using storytelling to engage and earn new audience with a storytelling contest.

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Social Media: Are You On The Nice or Naughty List?

Posted by TheRandyLaneCompany

by Stephanie Winans

The Social Media Santa is watching you to see if you’ve been a good boy or girl. Making a list and checking it twice. Read on to determine whether you’re on the Naughty or Nice list.

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You Ain't From Russia, So Why You Rushin’

Posted by TheRandyLaneCompany

by Randy Lane

Imagine reading a blog magazine or a book without punctuation none of the content would be memorable no points would stand out because without pauses sentences and paragraphs the message is unclear

Was that hard to read? Because that’s what you sound like to listeners when you rush through breaks.

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Thankful for Radio and The Chance to Be Part of Something Bigger

Posted by TheRandyLaneCompany

By Brian Holt

Without a doubt the Thanksgiving holiday is my favorite time of year.

Between the short workweek, good food, time spent with family and friends, and Christmas and New Year’s still to look forward to -- what's not to like about Thanksgiving?

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Increase Cume With Little Or No Money: Ideas For Morning Shows

Posted by TheRandyLaneCompany

by Stan Main

1. Get out of the studio and meet listeners. Dedicate the time to contact different organizations, charities, clubs and let them know you are available to host any events they have. Now, get an act. Create a short routine that cuts through with the audience at these events. The goal is to have them walk away thinking about listening to Gene and Julie on the next day’s show instead of wondering who those two nice DJs were.

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Radio to the Rescue: How Did Your Coverage Stack Up?

Posted by TheRandyLaneCompany

by Randy Lane and Cliff Dumas

“Listen to the radio!” FEMA director Craig Fugate told people that the best way to get information about hurricane Sandy was battery powered radios since the internet may go out and cell phone service may be congested.

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How to Avoid the Pitfalls of Radio Endorsements

Posted by TheRandyLaneCompany

by Dave Ryan

Endorsements are great. They pay well. They usually get us some sort of cool product to try or use. And they give us a little extra job-security because the station is going to want to hang onto the jock that has a ton of clients using him for endorsements.

So what's the downside? 

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If the VP Debate Were A Radio Show

Posted by TheRandyLaneCompany

By Cliff Dumas

What do great leaders, innovators and key players in any industry have in common? They communicate powerfully and effectively.

If the first Vice Presidential debate were a radio show how would you rate the hosts?

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A Day in the Life of PPM

Posted by TheRandyLaneCompany

by Jon Miller, Director of Programming Services at Arbitron

Earlier this summer when I spoke at the Morning Show Boot Camp in Miami, I used the opportunity to reinforce the importance of daily occasions in PPM. Particularly among your primary (P1) audience, ratings success is directly tied to the number of times your listeners tune to the station every day.

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Be Likable and Relatable: How to Win Like a Politician

Posted by TheRandyLaneCompany

by Randy Lane

Will Mitt Romney reveal his true self tonight on the first presidential debate? Who is the real Barack Obama – the hope-and-change champion of 2008 or the realistic president of the last four years?

Political pundits "definition of character is rather simplistic, turning on such superficial points as likability and relatability.”

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"How on Earth Do We Talk About the Election?

Posted by TheRandyLaneCompany

Topicality is Possible on Music Stations

by Angela Perelli

How many times has one of your community’s hot button topics made you look at each other and think “We can’t go there on our show”? Maybe you think the topic is too heavy, too divisive or too “edgy”.

There may be topics that don’t fit your format or show brand, yet there are also times that stories become bigger than the “target demo.”

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No Conflict, No Story

Posted by TheRandyLaneCompany

by Randy Lane

“Without conflict, you don’t have a story. You have a reality show. A story begins with conflict.”  Writer Jeff Goins’ blog has several salient points on storytelling that apply to both your show and your life.

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Is Radio Above Facebook’s Promotion and Contest Guidelines? How We’re Breaking the Rules

Posted by TheRandyLaneCompany

by Stephanie Winans

In May of 2011, Facebook released (quietly, of course) new guidelines for brands using the platform. Here at The Randy Lane Company, we notified our clients of the new rules, and tried to help you understand them.

Fast forward 15 months, and you’re still asking about it. Not only are you asking about it, but many of you are still violating the rules. Often.

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Lance Armstrong: Villain or Victim?

Posted by TheRandyLaneCompany

I have never wanted to believe Lance Armstrong was using performance enhancers to win a record seven Tour de France races. Then I sadly heard that he decided to no longer contest the charges against him.

Like the news media and almost everyone in the world, I’m thinking “Here we go again… another fallen sports hero on the same team with Tiger Woods, Barry Bonds and Mike Tyson.”

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Replacing A Show Player is Like Casting a Sitcom

Posted by TheRandyLaneCompany

Right now American Idol is scrambling to fill the judge’s chairs. X Factor went through the process last year, as did America’s Got Talent. And there will come a time when a key player of your show leaves and you have to replace them.

We have worked with managers who tried the copycat approach. One PD replaced a successful talent with a talent that sounded exactly like him vocally (but with a significantly less interesting personality). He added two more songs an hour and hoped no one would notice. Another manager hired a carbon copy of the cohost – young, single, party guy – that couldn’t help but be compared (negatively) to the original, more well-known, well-liked personality.

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5 Programming Tips for Political Season

Posted by TheRandyLaneCompany

Political season is upon us and news/talk shows and stations are gearing up for one of the busiest news and revenue generating cycles for the format.

While it may seem obvious to some that wall to wall coverage after the conventions is the way to go, to others, that's the last thing you want to do. I fall in to the latter camp. The good news is you will have plenty of added content to choose from.

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The Radio Newsroom

Posted by TheRandyLaneCompany

by Randy Lane

“The fact that everyone is talking about it: challenged by it; disturbed by it; annoyed by it; loving it; can’t wait to see the next one --all of the above, we absolutely love it!” That's Jeff Daniels, who stars in HBO’s The Newsroom as network anchorman Will McAvoy, commenting on the controversy surrounding the show.

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How Valuable Are Celebrity Interviews?

Posted by TheRandyLaneCompany

written by Dave Ryan

Sometimes I say some bone-headed things. "This 'Twitter' crap isn't going to catch on", for example. Or "No one's watching, Senator Craig, come right in here."

And sometimes I say things that some people don't necessarily believe, but I really feel are true. Last year, I encouraged you to be careful about relying solely on entertainment news to carry your show, so you could spend time building your character's identity.

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Four Tips on Producing Character Promos

Posted by TheRandyLaneCompany

Morning air talent are often frustrated by the time it takes to produce show promos. While they are time consuming, promos and other imaging pieces are worth the time invested. Shows that do a more consistent job of imaging the show, through both character and content promos, grow more quickly.

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Olympics Ideas

Posted by TheRandyLaneCompany

With the summer Olympics pending here are some ideas to capture the excitement, innovate your content and take ownership of the event in your market.

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How Much Do You Trust The People You Work With?

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by Rob Pepper, host of Pepper & Dylan Show, Virgin/Edmonton

Every night, before morning shows feel secure enough to go to sleep, we ask ourselves a dozen questions about the next show. Will this engage the audience? Will we get reaction on Facebook? Will the contest idea actually work? Will the audience participate where and when we would like them to? Do we have enough content?

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Daniel Tosh Is Making Us Think

Posted by TheRandyLaneCompany

Raise your hand if you still have no idea who Daniel Tosh is or the kind of comedy he does? Love him or hate him, you probably found yourself reading and talking about him this week after the "rape joke" debacle at Los Angeles' Laugh Factory.

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Talent Takeaways from Opie & Andy

Posted by TheRandyLaneCompany

The Andy Griffith Show’s laughs did not come from the characters telling jokes back and forth but, as in real life, the laughter came out of ordinary conversations.

The best radio shows today, the ones that connect emotionally and stick with listeners, are also those with authentic characters who allow their humor to organically arise out of conversations. It’s about being in the moment and being an active listener rather than half-listening and looking for an opportunity to force in a one-liner.

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Highlights from Morning Show Bootcamp 2012

Posted by TheRandyLaneCompany

Whether you were able to attend or not, Angela Perelli and Stephanie Winans have some takeaways from the sessions at Morning Show Bootcamp:

On PPM

  • You only have eight seconds to hook listeners. Think about the YouTube video forwarded from a friend. You only give it a few seconds before you decide whether to watch the rest. Radio is the same.
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