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PPM Five Years Later and What You Can Do About It

Posted by TheRandyLaneCompany

The first panel at this weekend's Morning Show Boot Camp in Miami focused on PPM Five Years Later. Arbitron Director of Programming Services Jon Miller studied the 25 most successful morning shows in the U.S. and revealed the findings on a panel with CBS SVP of Programming Greg Strassell, RLC SVP Angela Perelli and syndicated morning show personality Bobby Bones.

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Facebook's Schedule Feature: Why Schedule Social Media?

Posted by TheRandyLaneCompany

Facebook recently made a giant step forward with the creation of the scheduling feature. You can now schedule a Facebook status (which may include a link, photo or video) for future post within the Facebook platform.

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Four Powerful Words for Connecting with Your Audience

Posted by TheRandyLaneCompany

Would you be surprised to know that “You are not alone” is the subject line with the highest open rate? According to Copyblogger, "I don’t want to be alone" is a compelling, universally recognized statement. The need to belong -- to know that others are going through the same life experiences -- is primal.”

For morning shows, this is not news, but it is a good reminder. We know that what separates local radio from satellite/Pandora/iPods is the ability for community and connection.

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Keep Your Team In Check: Tips from Steve Jobs & The Beatles

Posted by TheRandyLaneCompany

The May 2012 issue of Fast Company magazine included an article called “The Lost Steve Jobs Tapes”, which featured previously unreleased conversations with Steve Jobs. This conversation with Steve has a lesson for radio in creating balance within your programming team or morning show: 

“My model of management is the Beatles.

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